Host Ira Glass talks with Bennett Miller and Matt Futterman about a campaign for student government that changed the way student elections were done in Mamaroneck High School back in 1985. Futterman, in the waning days of his campaign, tried a radical tactic: A TV ad. It led to a wave of television ads for student office at the school, most of which misunderstood what made Futterman's ad so successful. (7 minutes)